What Media Consolidation Means for Local Advertisers
Fox is buying Roku for $22 billion, Paramount is buying Warner Bros. Discovery, and the biggest names in streaming are racing to own the content, the platforms, and the audience data. Shannon Allen and Krystal Vivian break down what the consolidation wave means for local advertisers, why audience data is the real prize, and whether open programmatic buying survives as more platforms close their doors.
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